About us

Our Story – Maria & Amahle

Maria & Amahle didn’t begin as a business plan. It began as a dream carried in the arms of a young mother. Ten years ago, with her newborn daughter beside her, she set out to create something that went beyond fashion. She wanted a place where beauty, strength, and femininity come together — a boutique that helps women feel confident, seen, and completely themselves.

The birth of her daughter, Amahle, happened at the same time the boutique was born. Two new lives beginning side by side: one in a cradle, the other on a small table filled with fabrics, sketches, and hope.

In those early years, she often worked late at night while her daughter slept. During the day she taught her little girl about the world; at night she built her vision. Every collection, every piece, every detail was chosen with the same care she put into raising her child — lovingly, patiently, with attention to what truly matters.

Today, ten years later, mother and daughter still stand together — one as a proud business owner, the other as a bright, curious ten-year-old who has grown alongside the brand. Amahle loves stopping by the store, pointing out colors she adores and saying, “Mom, this is so beautiful!”
Maria always smiles. Because that intuition, that spark — that’s exactly why she started this journey.

10 Years of Maria & Amahle – A Milestone We Celebrate Together

This year we celebrate not just a business anniversary, but a deeply personal one:
10 years of love, 10 years of perseverance, 10 years of mother-daughter magic.

Our Anniversary Sale is a tribute to the journey that brought us here — and to all the women who have supported us along the way. From the very first customers who believed in a small boutique, to the growing community that stands with us today.

We celebrate:

✨ 10 years of strong women
✨ 10 years of style with soul
✨ 10 years of a mother & daughter building side by side

And you are part of this story.

Whether this is your first time with us or you’ve been with us from the beginning, every order, every outfit, every moment of confidence you feel helps carry our story forward.

Thank you for being part of our family.

Here’s to the next ten years — even more beautiful than the last.